Platform overview — What is Rankion?
What Rankion does, how the three pillars SEO, GEO and MCP/API work together, and which tool families exist.
Rankion is an AI content platform for SEO (Google) and GEO (ChatGPT, Perplexity, Gemini, Google AIO). 40+ tools, a REST API with 137 endpoints and an agentic chat all live under one roof — from keyword research through article generation to backlink audits. You work with all the data in a single team environment, without tool sprawl and without exporting data between vendors.
The three pillars
Rankion is built around three pillars. They mesh together — keyword research feeds straight into AI visibility prompts, a generated article can flow directly into the content audit, and everything is reachable via the API.
SEO — visibility on Google
Classic search engine optimization: keyword research with real search volumes, rank tracker for your top keywords, content audit with on-page crawler and page deep audit, backlink analysis including toxic-page disavow. Data sources: DataForSEO, ScraperAPI, live SERP checks.
GEO — visibility in AI search
Generative Engine Optimization: we measure how often your brand shows up in answers from ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. You track prompts, personas and competitors, get a GEO score per keyword and see which sources the LLMs use as citations — including outreach status per domain.
MCP & API — automation
Anything the UI can do, you can also automate over HTTP. Sanctum token auth, team scoping, async background jobs with the 202 Accepted pattern. On top of that, an MCP server for AI agents (Claude, Cursor, ChatGPT connector) and integrations for WordPress and Shopify.
Tool families
| Tool | What it does |
|---|---|
| AI Content Editor | Full articles with research, images and internal linking — see AI Content Editor |
| AI Visibility Tracking | Measures brand visibility in LLM answers — see AI Visibility Tracking |
| Keyword Explorer | A–Z expansion, search volume, difficulty, SERP features — see Keyword Explorer & Research |
| Rank Tracker | Daily Google ranking monitoring of your top keywords |
| Content Optimizer | Scrape existing URLs and improve them with LLM suggestions |
| Content Audit | Page deep audit + site crawler with issue prioritization |
| Competitor Analysis | Keyword gaps, content gaps, backlink delta |
| Backlinks | Toxic score, disavow export (CSV/Excel) — see Backlinks Module |
| Grounding Audit | Audits URLs/sitemaps for LLM citation readiness with score + tier — see Grounding Audit |
| Content Freshness | Detects outdated content and suggests updates |
| Internal Linking | Finds linking opportunities between your URLs |
| Storylines | Generates topic clusters from keyword data |
| Agentic Chat | Natural-language query layer over every module — see Agentic Chat |
Architecture
The backend runs on Laravel 11 with Livewire 3 + Tailwind 4 for the UI. Long processes (article generation 30–90 s, keyword expansion 2–3 min, tracking runs) are without exception offloaded as Laravel queue jobs — you never wait on an HTTP response, you watch live progress via polling. The REST API authenticates via Sanctum tokens and scopes every request to the current team. The MCP server uses the same endpoints, making Rankion a direct data source for AI agents.
Hosting: Hetzner servers in Germany (Debian 13, PHP 8.4-FPM, MariaDB 11.8, Nginx with Let's Encrypt SSL). No US cloud provider, GDPR-compliant.
Next steps
- Set up your account, create your first project → Getting started
- Generate your first AI article → Your first article
- Measure AI visibility → Track AI visibility
- Create an API token and make your first call → Authentication
- Common questions on credits, privacy, integrations → FAQ