Take a competitor's point of view

The competitor comparison shows you who appears how often in AI answers. The perspective turns that around: you click a competitor and read the same figures as if they were the benchmark. On top of that, a matrix places every brand side by side and marks each cell — green where the chosen brand is ahead, red where the other one is.

Both work from answers that have already been measured. They start no new query and cost no credits.

Where to find it

Open your AI visibility project and switch to the Brands and competitors tab. In the comparison table, every brand name is a button. Clicking it switches the view; the chosen brand's row is highlighted, and below the table the Comparison matrix states which brand green and red now refer to. Back to your own view returns you to your brand.

The view is part of the address bar, so you can share the link or bookmark it, and it reopens the same view.

What the matrix shows

Four metrics, and for all four, more is better:

• Visibility — the share of evaluated answers in which the brand appeared.
• Mentions — the number of those answers. Several mentions in the same answer count once.
• Citation rate — the share of answers citing a page of that brand as a source.
• Citations — the number of those answers.

The chosen brand's row is the benchmark and stays uncoloured. Every other row is measured against it.

A dash does not mean zero. Citations can only be counted when a domain is on file for a brand. Without one, a dash appears and the cell is not rated — a 0 would claim a measurement that does not exist.

Colour is not the only signal: every rated cell also carries the comparison as text that a screen reader reads out.

What you see from a competitor's side — and what you do not

From another brand's point of view you can read everything that comes out of the AI answers themselves: their visibility, their mentions, their citations and citation rate, their trend across the measurement days, their source profile, and the brands appearing alongside them in the same answers.

What is not readable from their side is everything tied to your own holdings: opportunity gaps against your site, Search Console data, your content inventory, your measures, and the technical checks of your website. We do not have those figures for someone else's brand, so they are left out rather than filled with placeholders.

The trend needs a maintained competitor list

If you pick a brand that is only mentioned in the answers and is not listed in your project settings, the trend shows a note instead of a line. Trend lines only exist for maintained competitors. You still see all the brand's other metrics — the note names the reason and leads to the settings where you can add the brand.

Co-mentions: your competitor's competitors

Below the matrix you find the brands that appear in the same answers as the chosen one. That answers the question of who an AI lumps this brand together with.

Watch the base given alongside: it differs sharply per brand. Your own brand is looked for in every answer and therefore has a far broader base than any single competitor. A percentage without that base invites a false comparison.

Through the API

The same figures come from GET /v1/tracking-projects/{id}/competitor-matrix. Use ?perspective=<brand> to pick the reference brand. A brand that does not appear in the project is rejected with an error there, rather than silently replaced by your own.